Zara Debuts a Sustainable Fashion Line

Categories:Fashion

Zara, well-known fast-fashion retailer, is making headlines for its move to create a new line of clothes all centered around the idea of sustainability. The garments all use environmentally friendly materials, and will become integrated into the brand’s line of product.


Zara Fall 2016 Sustainable Fashion Line


The retailer has just about 2,000 stores around the world in 88 countries, so it is by no means a small venture for the brand to make moves in increasing environmental awareness via transparency. Brands everywhere have been jumping on this conservation bandwagon, all in the name of showing a commitment to sustainability.

 created its Conscious collection four years ago, in 2012, while Gap just recently (earlier this month) announced its own efforts to transparency by disclosing a list of all factories around the world. It comes as no surprise that new brands are coming on board to this idea every day, especially since no one wants to be the odd man out once all of the dust settles.

“As any retailer is planning for the next generation of customers, and its business in general, sustainability and social impact have to be a top consideration, and it’s positive to see Zara take a step to improve its supply chain,” said Brook Blashill, senior vice president and director of Boutique@Ogilvy.

Zara Fall 2016 Sustainable Fashion Line

And we can’t wait to get our hands on Zara’s first fall 2016 sustainable collection when all is said and done. “The collection embraces a woman who looks into a more sustainable future,” Zara’s website states. The fabrics in the collection include organic cotton, recycled wool, and recycled wood cellulose (Tencel), among others.

Transitioning into a line of full-disclosure transparency might seem daunting for a brand whose line of business is in producing cheap goods; with a Zara line, we expect everyday materials to ensure the lowest point possible, but with these sustainable fabrics, an element of that is taken away. However, according to a Nielsen study that has been recently published utilizing millennial subjects, 75 percent would agree to spending more on a product if it was more sustainable.

Some, on the other hand, don’t believe sustainability has much of a foothold within the fast-fashion business. Kathleen Wright, the founder of Piece & Co., even claimed it was nearly impossible to achieve a good level of sustainability for these brands.

Zara Fall 2016 Sustainable Fashion Line

“Wouldn’t it be a dream if [fast-fashion retailers] stood up and said, ‘We are going to do one less delivery this year, we’re putting too many clothes out there, and we’re going to take a profit cut?’,” she began. “The race to the bottom, in my opinion, is very real.”

Regardless of the possible outcomes from Zara stepping forward to join the brigade of now-partially-sustainable designers, it’s going to happen. Wright also touched on this, by also embellishing some positive points to such a brand as Zara standing up in this manner. “When a big brand steps forward like this it’s exciting because it shows that a company at this scale can make a change like this, other more nimble companies can do the same.”

On top of these sustainability steps, Zara has also created a social campaign for the occasion. #JoinLife can be used to voice support for “Boxes with a Past,” which includes a series of on-site artists who transform cardboard boxes from the brand into true art pieces. Zara will also be donating clothing to Oxfam and the Red Cross, and to various textile projects through the Massachusetts Institute of Technology and Lenzing. People will also be able to request free clothing from collections in Spain.

Zara Fall 2016 Sustainable Fashion Line

Photos courtesy of Zara

Tags: Fashion Debuts line Zara a Sustainable

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Printed wave Givenchy Spring Summer footwear line

Categories:Designer Shoes

Givenchy) (RiccardoTisci) is committed to turn our gaze to the next generation, the launch of a new series aimed at the Asian culture, jugglers and exotic crowd Givenchy2014 of new spring shoes. Designer rose into the hot printing, weaving material, camouflage patterns and other design elements and Scotland in this series. I do not know this design will become the main theme of what the spring and summer next year, you’ll see the trend of people to please.

 

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 Hi-Top Shoes

French high-end fashion brand Givenchy has released a set of new spring 2014 footwear.

 

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Hi-Top Shoes

These shoes which includes the brand’s iconic Hi-Top and Slip-On style.

 

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Slip-On Shoes

Designer rose into the hot printing, weaving material, camouflage patterns and other design elements and Scotland in this series.

 

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Slip-On Shoes

Which rose print version of the Hi-Top shoes must be hot, learned that this series will be on sale at the end of this year, the trend of high-end players you might pay more attention.

 

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Printed sandals

Givenchy 2014 spring and summer quarters of a group of sandals.

 

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Serpentine sandals

The series uses a snakeskin and leather materials to build the body of the shoe with a metal clasp fixed embellishment.

 

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Solid sandals

The biggest bright spot shoes in its outsole Air Max feels similar visual air cushion design.

 

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Serpentine sandals

Today, Givenchy design is always able to lead the trend indicator every quarter.

 

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Serpentine sandals

I do not know such a sandal design will become the main theme of what the spring and summer next year, you’ll see the trend of people to please.

 

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Serpentine sandals

Givenchy 2014 spring and summer quarters of a group of sandals.

Tags: Givenchy footwear line

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