Zara Debuts a Sustainable Fashion Line

Categories:Fashion

Zara, well-known fast-fashion retailer, is making headlines for its move to create a new line of clothes all centered around the idea of sustainability. The garments all use environmentally friendly materials, and will become integrated into the brand’s line of product.


Zara Fall 2016 Sustainable Fashion Line


The retailer has just about 2,000 stores around the world in 88 countries, so it is by no means a small venture for the brand to make moves in increasing environmental awareness via transparency. Brands everywhere have been jumping on this conservation bandwagon, all in the name of showing a commitment to sustainability.

 created its Conscious collection four years ago, in 2012, while Gap just recently (earlier this month) announced its own efforts to transparency by disclosing a list of all factories around the world. It comes as no surprise that new brands are coming on board to this idea every day, especially since no one wants to be the odd man out once all of the dust settles.

“As any retailer is planning for the next generation of customers, and its business in general, sustainability and social impact have to be a top consideration, and it’s positive to see Zara take a step to improve its supply chain,” said Brook Blashill, senior vice president and director of Boutique@Ogilvy.

Zara Fall 2016 Sustainable Fashion Line

And we can’t wait to get our hands on Zara’s first fall 2016 sustainable collection when all is said and done. “The collection embraces a woman who looks into a more sustainable future,” Zara’s website states. The fabrics in the collection include organic cotton, recycled wool, and recycled wood cellulose (Tencel), among others.

Transitioning into a line of full-disclosure transparency might seem daunting for a brand whose line of business is in producing cheap goods; with a Zara line, we expect everyday materials to ensure the lowest point possible, but with these sustainable fabrics, an element of that is taken away. However, according to a Nielsen study that has been recently published utilizing millennial subjects, 75 percent would agree to spending more on a product if it was more sustainable.

Some, on the other hand, don’t believe sustainability has much of a foothold within the fast-fashion business. Kathleen Wright, the founder of Piece & Co., even claimed it was nearly impossible to achieve a good level of sustainability for these brands.

Zara Fall 2016 Sustainable Fashion Line

“Wouldn’t it be a dream if [fast-fashion retailers] stood up and said, ‘We are going to do one less delivery this year, we’re putting too many clothes out there, and we’re going to take a profit cut?’,” she began. “The race to the bottom, in my opinion, is very real.”

Regardless of the possible outcomes from Zara stepping forward to join the brigade of now-partially-sustainable designers, it’s going to happen. Wright also touched on this, by also embellishing some positive points to such a brand as Zara standing up in this manner. “When a big brand steps forward like this it’s exciting because it shows that a company at this scale can make a change like this, other more nimble companies can do the same.”

On top of these sustainability steps, Zara has also created a social campaign for the occasion. #JoinLife can be used to voice support for “Boxes with a Past,” which includes a series of on-site artists who transform cardboard boxes from the brand into true art pieces. Zara will also be donating clothing to Oxfam and the Red Cross, and to various textile projects through the Massachusetts Institute of Technology and Lenzing. People will also be able to request free clothing from collections in Spain.

Zara Fall 2016 Sustainable Fashion Line

Photos courtesy of Zara

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ANNIKA KRIJT IS A NATURAL BEAUTY IN VOGUE THAILAND EDITORIAL

Categories:Fashion

Annika Krijt on Vogue Thailand September 2016 CoverAnnika Krijt on Vogue Thailand September 2016 Cover

Annika Krijt stands tall on the September 2016 cover of Vogue Thailand. Photographed by Natth Jaturapahu, the blonde model wears a white tiered lace gown from Chanel with a long bow. Inside the magazine, Annika heads outdoors for a dreamy editorial spotlighting the fall collections. Stylist Yoshihiro Hidaka selects a romantic mix of pieces including off-the-shoulder gowns, chunky knitwear and drapey separates. The designs of Missoni, Alexander McQueen, Jason Wu and more are absolute standouts. / Hair by Takuya Sugawara, Makeup by Laura Stiassni


Annika Krijt models Alexander McQueen dress with open sleevesAnnika Krijt models Alexander McQueen dress with open sleevesAnnika Krijt lounges in Missoni sweaterThe model poses in Jason Wu dress over plaid Sonia Rykiel pantsThe model poses in Jason Wu dress over plaid Sonia Rykiel pantsAnnika Krijt poses outdoors in the fashion editorialAnnika Krijt poses outdoors in the fashion editorialAnnika Krijt models long sleeve and drapy Chloe dress over Levi's jeansAnnika Krijt models long sleeve and drapey Chloe dress over Levi’s jeansModel Annika Krijt gets her closeup in Charles Yousef topThe model wears autumn layers from Calvin Klein Collection, Tory Burch and Ralph Lauren CollectionThe model wears autumn layers from Calvin Klein Collection, Tory Burch and Ralph Lauren Collection

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SHOCKER: E! TO COVER YEEZY SEASON 4 AT NEW YORK FASHION WEEK

Categories:Fashion

Yeezy Season, coming to a TV near you. Photo: Getty ImagesYeezy Season, coming to a TV near you. Photo: Getty Images

Since starting to present his Yeezy collection two years ago, Kanye West has upped the ante season after season, culminating in last season's fashion show/album debut blowout at Madison Square Garden. After selling tickets to the public and screening the event at select theaters across the country, how do you make things even bigger and reach even more people? By partnering with E!, of course. Truly, it was only a matter of time before West linked up with the network, which at this point serves as a 24-hour Kardashian promo machine. 

While it's not clear how much coverage Yeezy Season 4 will receive, it is among the fashion shows listed in today's report in The Hollywood Reporterabout E!'s New York Fashion Week plan. Unsurprisingly, Tommy Hilfiger's carnival extravaganza — with Gigi Hadid's collection as centerpiece — is slated to receive coverage, as is Harper's Bazaar Icons party, celebrating the glossy, which just featured Kim and Kanye on the cover. E! will also catch up with "The Hills" alums Lauren Conrad at her pop-up, in addition to Kristen Cavallari, who will "give the network a first look at her Emerald Duv jewelry and Chinese Laundry shoe collections." Wonders never cease!

Perhaps more surprising on the lineup of planned coverage is Tom Ford, who has been equal parts press-averse and celebrity-obsessed since launching his namesake line, and Cartier's Fifth Avenue mansion unveiling party — though perhaps the latter has become both metaphorically and literally permanently linked with Kylie Jenner?

The whole thing will kick off with an event co-hosted by Elle magazine and IMG. If you're not tired of all the NYFW coverage, there will also be an episode of "Fashion Police" (duh) and a "day-in-the-life diary" following around Ireland Baldwin. It all seems like a bit much, but as the fashion industry tries to sort out whether fashion week is meant to be consumer facing — and as it becomes more dominated by all things Kardashian, apparently — perhaps we should expect more and more mainstream press coverage.   

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KARLIE KLOSS SEDUCES IN CAROLINA HERRERA ‘GOOD GIRL’ FRAGRANCE AD

Categories:Fashion

Karlie Karloss stars in Carolina Herrera Good Girl fragrance campaignKarlie Karloss stars in Carolina Herrera Good Girl fragrance campaign

Top model Karlie Kloss is turning on her signature charm as the face of Carolina Herrera’s new fragrance, ‘Good Girl’. The advertisement was photographed by Mario Testino and features the blonde in a seductive pose while lounging next to a mystery man’s legs. Karlie wears a slinky sequin embellished gown while flaunting her leg in a pair of sexy pumps. Good Girl’s perfume bottle is shaped like a heel, and features notes of Tuberose, Jasmine Sambac, Tonka beans and Cocoa.

ICYMI: Karlie Kloss Fronts Swarovski’s Star-Studded Fall Ads

KARLIE KLOSS – CAROLINA HERRERA ‘GOOD GIRL’ CAMPAIGN

Karlie Kloss shines in a sequin embellished dress for Carolina Herrera promotional shotKarlie Kloss shines in a sequin embellished dress for Carolina Herrera promotional shotKarlie Kloss on set of Carolina Herrera Good Girl campaign shootKarlie Kloss on set of Carolina Herrera Good Girl campaign shootPhotographed in black and white, Karlie Kloss gives a coy look on set of Carolina Herrera fragrance shootPhotographed in black and white, Karlie Kloss gives a coy look on set of Carolina Herrerafragrance shootKarlie Kloss for Carolina Herrera Good Girl fragranceKarlie Kloss for Carolina Herrera Good Girl fragrance

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15 Weekend Outfits Every Woman Should Try

Categories:Fashion

So, it's the weekend. What's on deck? A 'grammable brunch, quick shopping trip, and night out — whether romantic or festive — all sound good to us. But hey, these are your days off, and it's time to unwind. While you'll want to stay chic, there's no denying that comfort's still a goal.

We've taken all occasions into account, along with the changing season, and come up with 37outfits you'll absolutely need for a successful end to the week. Read on to make sure you've got the essentials to work this two-day wardrobe, and be sure to digest our styling tips.

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We Predict This Will Be Glossier’s Next Launch

Categories:Fashion

glossier
Instagram

Cult-favorite beauty brand Glossier—born from website Into The Gloss—is known for products that are as effective as they are Instagram-worthy. Currently its skincare offerings include a gentle cleanser, face mist, moisturizer, skin tint and balm, but in a newsletter sent out this morning, Glossier alludes to a new item that may soon be on its way. If you’re wondering what can possibly be missing from the sought-after range, we have one word for you—serum. Below, reference Glossier’s full beauty breakdown for a step-by-step guide to applying the products (note the hint, hint)—and check this space for any release updates.

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